L1 Process
Price with the L1 mechanism in mind, not against it.
On most GeM bids and reverse auctions, the lowest bid among technically qualified sellers — the L1 bid — wins. We help you think through pricing strategy against that reality before you commit a number.
What is L1 Process?
"L1" refers to the lowest bid received from a technically qualified bidder in a GeM bid or reverse-auction process. Once technical qualification is cleared, the commercial evaluation on most GeM procurements comes down to this price-based ranking, which makes pricing strategy one of the more consequential decisions in the bidding process.
Pricing purely to win L1 without accounting for your own margins and delivery capacity is a common way sellers end up with unprofitable or hard-to-fulfil orders. The opposite risk — pricing too conservatively — can mean losing volume you were technically qualified to win.
Gurur Consultancy helps sellers think through this trade-off: understanding how a specific bid's evaluation works, what comparable past bids have cleared at where that information is available, and where your own cost base sets a realistic floor.
Why this matters for your business
Who typically needs L1 Process?
Applicability varies by business — here’s who this usually applies to.
- GeM sellers bidding for the first time on a reverse-auction or L1-based tender
- Manufacturers and suppliers deciding between a BOQ, L1 or custom pricing approach for a listing
- Businesses that have previously won a bid but found it unprofitable to execute
How we take this forward
- 01
Bid Review
We look at the specific tender/bid's evaluation method to confirm it is L1-based.
- 02
Cost Mapping
We work through your cost base, delivery timeline and margin requirement for this order.
- 03
Pricing Strategy
We discuss where to position your bid given the L1 logic and your own constraints.
- 04
Bid Submission Support
We help finalise the commercial bid within the tender's submission process.
Our approach to L1 Process
End-to-End Support
One partner from idea to registration to tender win.
Practical Guidance
Plain-language advice from people who have filed thousands of cases.
Documentation Support
Right documents, right format, right the first time.
Compliance-Focused Approach
We don't just register — we keep you compliant.
Government Procurement Expertise
We know GeM, CPP and tender portals inside-out.
Long-Term Business Support
We grow with you — from proprietorship to private limited.
Frequently asked questions
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Need Help With L1 Process?
Bring us the bid you're evaluating and we'll help you think through the pricing decision.